Home Improvement Market Malaysia: Growth, Trends, and What It Means in 2026

Key Takeaways

Market Growth: The industry is expanding steadily with strong long-term projections.
DIY Influence: Rising DIY culture is significantly shaping consumer behavior.
Urban Impact: Smaller living spaces are driving demand for smart home solutions.
Retail Dominance: Major players like Mr. DIY are transforming the market landscape.
Future Outlook: Continued growth is expected through 2030 driven by lifestyle shifts.

A Rapidly Growing Market

The Home Improvement Market Malaysia has grown steadily over recent years, fueled by urban migration, rising incomes, and increased time spent at home. Market projections indicate continued expansion through 2030, supported by long-term consumer demand and evolving lifestyles¹.

Statistical data further confirms this upward trajectory, showing consistent growth in market size between 2019 and 2022, reflecting strong consumer engagement in home-related spending².

Detailed projections also highlight sustained expansion across multiple segments, indicating that investment in home improvement is becoming a long-term trend rather than a temporary shift³.

Why Malaysians Are Spending More on Home Improvement

Urban living is reshaping housing needs, with smaller spaces driving demand for smarter layouts, multifunctional furniture, and cost-effective renovation solutions. Homeowners are increasingly focused on optimizing rather than just decorating their spaces.

DIY culture has also become a major driver, with more consumers choosing to fix, upgrade, and personalize their homes independently, increasing demand for tools and accessible solutions⁴.

At the same time, affordability remains a key priority, pushing consumers toward budget-friendly products that still deliver acceptable quality and convenience.

The Rise of Mr. DIY: A Market Leader

Mr. DIY has emerged as a dominant force in Malaysia’s home improvement sector, growing from a single outlet into a nationwide retail powerhouse with a strong focus on affordability and accessibility⁵.

The company’s business model, centered on low-cost offerings and extensive product variety, has positioned it as a market leader and reshaped consumer expectations in the industry⁶.

Its expansion strategy and public listing efforts further highlight the scale of its influence and ambition within the growing market⁷.

But It’s Not All Smooth Sailing

Despite strong growth, the market faces challenges, particularly around product quality and customer experience. Consumer discussions reveal concerns about overcrowded stores and inconsistent product standards, highlighting the need for businesses to balance affordability with reliability⁸.

Market Segmentation: Where the Money Goes

Distribution of home improvement spending across renovation, maintenance, decorative, and DIY project categories in Malaysia

Home improvement spending in Malaysia is distributed across renovations, maintenance, decorative upgrades, and DIY activities, reflecting diverse consumer priorities and lifestyle needs.

Industry Partnerships and Innovation

Strategic collaborations are also shaping the industry, with companies integrating complementary solutions such as paints, adhesives, and construction materials to offer more comprehensive services to consumers⁹.

Learning from Global Markets

Insights from more mature markets like the UK highlight the importance of strong retail networks, stable demand, and advanced product offerings, providing a useful benchmark for Malaysia’s continued growth¹⁰.

What This Means for Businesses

The Home Improvement Market Malaysia presents significant opportunities for businesses that can adapt to changing consumer expectations, particularly in pricing, product variety, and customer experience.

Affordable pricing strategies
Wide product selection
Strong branding
Enhanced digital and in-store experiences

Balancing cost with quality and maintaining customer trust will be essential for long-term success.

What This Means for Consumers

Consumers benefit from increased competition, which brings more choices, better pricing, and easier access to tools and materials for DIY and home upgrades.

Compare product quality carefully
Avoid decisions based solely on price
Plan projects in advance

With more options available, making informed decisions becomes increasingly important.

The Future of Home Improvement in Malaysia

The market is expected to remain dynamic, driven by ongoing urbanization, growing DIY culture, expanding retail networks, and increasing demand for affordable solutions.

Continued urbanization
Growth of DIY culture
Expansion of retail chains
More industry partnerships
Rising demand for affordability

Final Thoughts

The Home Improvement Market Malaysia in 2026 reflects a powerful shift in how people view and invest in their living spaces.

Driven by evolving lifestyles, strong retail players, and increasing consumer awareness, the industry is set to grow even further in the coming years.

For businesses, it offers room for innovation. For consumers, it opens up new possibilities to create better, more functional homes.

Frequently Asked Questions

Question: What is driving the growth of the home improvement market in Malaysia?

Answer: The growth is driven by urbanization, rising incomes, increased DIY interest, and more time spent at home.

Question: Why is DIY becoming popular in Malaysia?

Answer: DIY is জনপ্র gaining popularity due to cost savings, accessibility of tools, and a growing desire for personalized living spaces.

Question: What should consumers consider before starting home improvement projects?

Answer: Consumers should evaluate product quality, compare prices, and plan their projects carefully to avoid unnecessary costs.